Lau Huaranga

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02 / 08    Glossy and metallic inks
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01    TDC70 Book (2025)TDC70’s annual featuring all winners, judges, submissions and best-in-class participants. Creative Direction, book design.

Project Credits
Design: Eddy Lee, Huiyu Yang, Catreen Yoon, Erik Yang


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06/06    Process images
03    TDC70 Campaign (2023) Competition identity for the TDC. In a time that increasingly demands value extraction and maximization of profits through emerging technologies and exploitative labor practices, typography and letterforms remain human-made, at once meant to compress temporal/cultural information while expressing the subtleties of the human voice. The TDC 70th competition celebrates mark-making as a human-specific tradition. Collaging together letterforms by different designers, locations, and durations, we created a visual language that lives and dies before our eyes. Reminding us not only of the impermanence of everything but also of the competition’s finality. Creative Direction, Graphic Design.

Project Credits
Designers: Nicolo Bernardi, Huiyu Yang, Catreen Yoon, Eddy Lee. Motion: Jason Chen, Yiting Nan


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02    Zappos Rebrand (2025) Reestablishing an e-commerce pioneer’s unique focus on customer service and ‘happiness’ through an elevated, contemporary brand experience. Creative direction, custom typography, design.

Project Credits
Design: Eddy Lee, Huiyu Yang, Catreen Yoon
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04    PINKO Magazine (2025)Magazine design. 
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02 / 08    Full character set
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04 / 08    Trilce Facsimile
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07 / 08    Irma Boom’s History of an Art School book on womxn student’s legacy at the Yale School of Art
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05    Trilce Book OTF (2018) A composite revival of 20th-century Elzevirs from Dutch, French and American foundries. A Transatlantic project, the alternates support Romance language vowels and special Quechua characters (the language of indigenous Andean people.) ‘Trilce’ is named after Peruvian Andean poet Cesar Vallejo’s namesake book of poems, published in Lima around the same time these typefaces were produced. ‘Trilce’, a word invented by Vallejo, strings together ‘triste’ (sad) and ‘dulce’ (sweet) and encapsulates the poet’s inclination towards poignant melancholy and a disavowal of the Spanish language by introducing quechua characters to his verses. Self-initiated.
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09 / 11    Coppel’s CEO, Diego Coppel, upon launch in Spring 2025
10 / 11    Store in CDM
11 / 11    CDMX ad
06    Coppel Rebrand (2021-2025) Rebrand for Coppel, one of Mexico’s largest retailers, with over 1800 national stores and in Argentina serving ~17.1 million customers since opening its doors in Culiacan in 1941. Creative Direction, custom typography, design.

Project credits:
Huiyu Yang, Sonsoles Alvarez Otero, Drew Litowitz, Rebecca Alvarez, Draeger Gillespie, Jan Euman, George Lavender
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05 / 16    Paper stock thinness reveals the images on the next page
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07    MIT Architecture Thresholds 48: Kin (2020) Thresholds is the annual peer-reviewed journal produced by the MIT Department of Architecture, held in over 150 university art & architecture libraries around the world. Thresholds 48: Kin takes on the address of the “other” as a project for scholarship, as a thickening of the plot, as an antidote to a hygienics of the term “kin”—to signal salvation from ecological and social downfalls, untethered from materialist analysis or the care of ethnographic work. The issue extends a hand towards other disciplines, as a nudge for rich crosspollination to highlight different forms of kin. Kin challenges the disciplines of art and architecture to consider the transforming social relations that are deeply entangled with spatial practice. Creative Direction, custom type, book design
01 / 06    Logo sign-on by Yiting Nan
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04 / 06    New box design
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08    LEGO Education (2022) Branding and Identity for Lego’s Educational sub-brand. Crafting educational tools for teaching STEM in schools through a hands-on approach. Creative Direction, Design, custom logo.

Project Credits:
Design: Nicolo Bernardi, Huiyu Yang. ECD: Jan Euman 
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03 / 05    Observable through hall
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09    Paul Barnes Lecture Announcement (2019) Poster announcing Paul Barnes' lecture at Yale University School of Art. 

In collaboration with Julia Schäfer
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03 / 04    Full character set
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10    Serpentin OTF (2019)Typeface modeled from clay and digitized for display use. Bold weight is made through pressing down characters onto a surface. Self initiated.
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11    After Image: Dismantling Race, Hegemony, and Representation, an Anthology (2019) Publication bringing together Critical Art Theory, Linguistics, Archaeology, Film Theory, Design critique, and Decolonization studies in an interdisciplinary curriculum for artists and designers engaged in cultural production while resisting racism, eurocentrism and cultural hegemony. The book dissects the origination of the category of ‘human’ and ‘non-human’ and is divided into three acts: Context, a visual interlude, and Praxis. Portraits in the publication appear to bleed through the paper onto the next folio, visualizing Ulysses Jenkin’s idea that “a mass of images” have enforced images of blackness and indigineity through media over time. Book design. Self-initiated.
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12    In Conversation [with Sappho] Website (2020) Sappho was a musician, and the first female writer known to Western civilization, termed by Homer as “the Poet,” and by Plato as “the tenth Muse”. Though much of her personal life has been disputed, her extant lyrics are among the first writing about desire between women. Today, all of Sappho’s music is lost, and all but one poem of hers survived in completion, the rest lives on in fragments. Through this javascript-built site, users are invited to fill in the blanks and share their musings, as well as read the writings left behind by the last visitor. However, the memory of the site is rather short-term. As a new user records a new memory, the old is forgotten, in a writing platform that is as ephemeral as the poet’s original verses. Self-initiated.
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